We have an exciting project to share with you as we go behind the scenes with two of our artists.
Paper-cut duo People Too have been working around the clock on a big campaign for Hyundai. Months in the making, we're thrilled to be able to share the first two in a series of campaigns to promote how Hyundai work hand in hand with very different types of businesses.
People Too were asked to illustrate the word business in five individual ways, each time recreating the 'world' of a specific business sector within the letters. As People Too hand-cut, build and photograph their illustrations this was a massive undertaking - but well worth the effort. The finished advertisements are truly something special and use People Too's style of illustration to fantastic effect.
Below we've shared some photographs of their creative process, from conception to final design...
Paper-cut duo People Too have been working around the clock on a big campaign for Hyundai. Months in the making, we're thrilled to be able to share the first two in a series of campaigns to promote how Hyundai work hand in hand with very different types of businesses.
People Too were asked to illustrate the word business in five individual ways, each time recreating the 'world' of a specific business sector within the letters. As People Too hand-cut, build and photograph their illustrations this was a massive undertaking - but well worth the effort. The finished advertisements are truly something special and use People Too's style of illustration to fantastic effect.
Below we've shared some photographs of their creative process, from conception to final design...
